S Max Mara stands for high-quality clothing for women. The designer brand was founded in 1951 by the entrepreneur Achille Maramotti, who worked in the fashion and banking industries. The name is derived on the one hand from his own name, but also from the name of a Count Max, who according to Maramotti was rarely sober, but always stylish. Maramotti employed designers like Karl Lagerfeld and Dolce & Gabbana even before their actual breakthrough. From the 2000s, the brand expanded its range of products to include its own perfume division. Today the Max Mara Fashion Group owns over 35 fashion brands with 2254 stores in 90 countries. The brand has become an integral part of the fashion world and is one of the top brands worldwide. If you are looking for an alternative to the brand we can recommend Chloé!