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Tory Burch – The Story Behind The Brand

The American designer Tory Burch not only inspires the New York fashionistas, but meanwhile enchants the whole world with her collections. After Burch was able to gain first experiences with well-known labels, she founded her own fashion line, Tory Burch, in February 2004, which was a great success from the beginning. No wonder, because no one less than talk show queen Oprah Winfrey praised the new line in one of her shows. Her flagship store in New York City was almost sold out on the first day.

She’s now is now celebrated as one of the most popular fashion designers in the USA – her dresses, shoes and accessories are available in over 16 boutiques in America. Tory Burch’s success is due to her elegant and tasteful fashion. She mixes trends from the 60s and 70s with classic ethnic elements and boho details in a distinctive way, e.g. pattern mix tunics made of chiffon, turtlenecks with sequins or quilted leather jackets with suede. Their trademark is the typical TT logo, which characterizes the Reva Ballerina collection. The famous shoes are named after her mother.