Valentino Garavani became famous for red robes – dresses in which women always look as if they had just won an Oscar. Garavani was born near Milan in 1932 and moved to Paris at the age of 17, having won a scholarship from the Paris Haute Couture Union. He then returned to his Italian homeland and founded his own label there in 1959 together with Giancarlo Giammetti. He quickly became known for his simple but very elegant evening dresses in plain colours. The Valentino red is still world-famous and unique today. Until today, the brand is not to be thought of from the fashion world, many stars like Jennifer Lopez are loyal customers and are seen again and again in the clothes of the Italian fashion brand.