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Versace – The Story Behind The Brand

Versace, known as the luxury brand from italy, the brand with the big medusa head. Stars like Drake aka Champagnepapi rapping about the brand or many other huge artist are a fans. But what’s the story behind the brand? We have the most important facts about the italian brand.

After Gianni Versace had founded his own label, his first fashion show took place in the Westphalian town of Lippstadt on the initiative of a German textile trader. Even then, the designer attracted attention and shortly afterwards was able to open his first boutique in Milan. The label’s fashion was often described by critics as vulgar because of its opulent debauchery, which was reflected in garish colours and unusual patterns. Customers, however, accepted the fashion with enthusiasm – stars like Elton John had stage outfits designed by Versace.