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Y3 – The Story Behind The Brand

Y3 is the result of the cooperation between the Japanese designer Yohji Yamamato and adidas and is now one of the established brands in the sports fashion sector. The label inspires with unusual, futuristic looks and clean elegance in combination with the know-how and profound skills of the traditional German company. A cooperation that has brought Y-3 constant success since 2001!

The Y in the brand name stands for the Japanese fashion designer Yohji Yamamoto, the 3 for the three adidas stripes. The hyphen symbolises the connection between the two labels. The products are as catchy as the name of the Y-3 label: comfortable, stylish sneakers, high-performance sportswear and stylish streetwear. Whether in everyday life or for training, Y3 clothing creates a statement look with a touch of extravagance.

Yohji Yamamoto’s innovative looks and ideas shape the label’s creations. Thus sneakers and sports shoes convince with exciting materials, clear lines and expressive designs. The Japanese designer is inspired by adidas and sees the established traditional company as an enrichment for his work. Thus he continues the proven adidas concept and refines it with his creative influences. For example, new, unusual materials such as neoprene or rubber are used. Y3 thus creates unique fashion for men and women.