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Yeezy – The Story Behind The Brand

Yeezy, the brand which counts to one of the most successful brands in the world. Kanye West’s influence on the fashion scene has been immense in recent years through his brand Yeezy. Especially in the sneaker scene he gained great reputation through the Yeezy Boost 350. In this article we want to take a closer look at the development of the designer and show how his brand became one of the most sought-after fashion labels in the world.

Kanye decided to slow down his artistic development and completed internships at GAP and the luxury fashion house Fendi to develop his skills. Things went a bit better with his own sneakers. After a rather unknown collaboration on the Bapestar of A Bathing Ape in 2006, he released 3 silhouettes in a total of 10 different colorways in collaboration with Louis Vuitton. The shoes were a huge success, and to this day individual models are still being sold for up to 10,000€. But the rapper was far from where he wanted to go, Yeezy had bigger plans. Today, countless series like the Yeezy Season 1, 2 and 3 as well as many other sneaker series count to his success.